US-children’s beverage brand has received a makeover and introduced new products. The updates are the first under the brand’s new owner, Harvest Hill Beverage Company.
New products include Juicy Juice Splashers, available in four flavours, plus new flavours for the 100% juice range, including strawberry watermelon, peach apple, and cranberry apple.
“Juicy Juice was ahead of its time in committing to provide fun beverages kids love, and moms feel good about serving,” said Ilene Bergenfeld, chief marketing officer of Juicy Juice parent company Harvest Hill Beverage Company. “Our innovative product introductions and fun, new look set the stage for continued leadership, and for a new generation of moms and kids to discover what makes Juicy Juice special. Moms today seek transparency and balance, two values that are core to the Juicy Juice brand.”
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