“For years, British coffee drinkers have adapted to a fast-paced, grab-and-go mentality, which has limited the enjoyment of coffee drinking,” said Marcel Löffler, CEO of Julius Meinl Industry-Holding. “This has been a huge detriment to the art and pleasurable quality essential to the coffee drinking experience.
“The premium quality of our product and the messages at the foundations of the Julius Meinl brand offer something that simply does not currently exist in the UK marketplace. Our primary goal is to re-establish the enjoyment of the coffee making and drinking processes and to introduce a unique product and experience to the UK market. Importantly, we are bringing the Viennese coffee house culture to Britain.”
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