The latest offering from Beam is a super-premium tequila that ‘takes on the persona of its creator’.
“Justin Timberlake is a creative powerhouse, and we couldn’t be more excited to join forces for this long-term partnership on Sauza 901,” said Bill Newlands, president North America, Beam Inc. “We look forward to driving Sauza 901 in the marketplace with the backing of Beam’s powerful marketing, sales and distribution organisation. This is amazing liquid, and we believe Sauza 901 will challenge industry norms and transform the way people think about tequila.”
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