What’s proving to be the most popular product in your range, and why do you think that is?
Kathryn Danzey: Definitely Collagen Shots, our marine collagen supplement. It’s an incredible formulation with a higher amount of marine extract collagen than any other product, and added acai berry, hyaluronic acid and vitamins.
Collagen Shots have been so well received by our customers as they experience quick improvements to their skin condition.
What are the benefits of consuming a product such as this, in shot form rather than a soft drink format?
Danzey: The real benefits come from taking a daily dose of 10,000mg of collagen daily. Some of our customers take Collagen Shots as a short drink, but others make it into a smoothie. It comes as a powder formulation, so is very versatile.
Are there any particular ingredients that are starting to be utilised that may have been less popular or less familiar in past years?
Danzey: I think the public is really just waking up to the fact that what you put in your body really does make a difference to your skin, so there are many exciting developments in the pipeline. Collagen and hyaluronic acid are big news.
What do you expect to be the biggest trends this year in terms of beauty, anti-ageing and the beverage industry?
Danzey: Many beverage companies will jump on the trend, but I fear most products will be just capitalising on consumer interest. That interest will only stay if truly effective products are brought to market.
We find that once we have a customer, they come back month after month because they love the benefits of Collagen Shots.
What new products can we expect from you in 2013?
Danzey: We are fortunate that our development team formulate for professional athletes, so we combine the best of science from beauty and fitness to have some truly remarkable products in development.
We are ready to launch a new meal replacement, which will be a great drink to have on-the-go.
‘Be Skinny Drink Me’ is designed to keep you full when you only have time for a snack. We believe it’s the first formulation in this sector to offer a product that’s gluten-friendly and suitable for vegans.
In spring, our new hydration formula for skin will be available. If cells are truly hydrated, it’s hard for deterioration to happen.
The future is so exciting, as we’re beginning to understand more about preventing the deterioration of cells and slow down biological ageing.
@foodbev big thank you for the mention and the feature 🙂 — Collagen Shots (@CollagenShots) February 12, 2013
@foodbev big thank you for the mention and the feature 🙂
— Collagen Shots (@CollagenShots) February 12, 2013
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