Kellogg has expanded its Pringles portfolio with the addition of a new Scorchin’ range, featuring spicy versions of Pringles originals.
Delivering “heat that builds over time”, the Pringles Scorchin’ range comes in three flavours: cheddar, combining a cheesy taste with a peppery kick; BBQ, with a smoky flavour, a hint of sweetness, and hot cayenne pepper; and chili & lime, featuring a tangy, citrus taste and chili pepper.
“We’ve launched spicy flavours in the past, but Pringles Scorchin’ is our first dedicated collection,” said Gareth Maguire, senior director of marketing for Pringles.
“As we created this collection, we knew spice was important, but we also wanted to preserve the insanely accurate flavours our fans have come to expect from our products.
“I’m proud to say, we have succeeded on both fronts to offer the perfect balance of bold flavour and spicy heat that builds over time.”
With an MSRP of $1.99 for a 5.5oz can, the new Pringles Scorchin’ flavours will be available through a limited release in retailers nationwide beginning in December. A full release, including an on-the-go size, will follow in 2021.
© FoodBev Media Ltd 2021
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