Kellogg has launched new plant-based Chick’n Tenders as part of its Incogmeato line by its MorningStar Farms brand.
Hitting US shelves this month, Incogmeato Chik’n Tenders come in original and sweet BBQ flavours and claim to offer a “just-like-meat” tear.
MorningStar Farms says it uses plant-based tear technology that creates fibres to replicate the texture of real chicken. Both Chick’n Tender varieties are made with non-GMO soy and contain no artificial flavours.
The product launch was delayed alongside several other Kellogg products due to Covid-19.
According to Kellogg, compared to real chicken, the vegan tenders contain more grams of protein per serving and 27% less fat.
“Our new Incogmeato Chik’n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn’t finding an option that stacks up to the real thing,” said Sara Young, general manager, plant-based proteins at Kellogg Company.
Incogmeato Chick’n Tenders will be available in grocers nationwide such as select Walmart, Kroger and Meijer stores. The vegan meat alternative will also be available to foodservice operators.
© FoodBev Media Ltd 2020
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