Kellogg’s has reformulated, repackaged and re-released its Nutri-Grain breakfast bars in the UK, 21 years after the company originally released the bars in the country.
The bars have been given a new recipe which contains no artificial colours or flavours, and the company says that the bar’s fillings have been “stripped back to basics” in order to enhance their fruity flavour.
Three flavours will be available in the re-launched range: Strawberry, Blueberry and Apple, and each flavour and contains six B vitamins and 17% of the recommended daily intake of iron.
A statement from Nutri-Grain said: “Since its launch in 1997, Nutri-Grain has been the ultimate on-the-go snack.
“Whether it’s a handy eat on the train to work or a lunch-box staple, the bars have been a fruity favourite for busy people.
“As a nation, we’re working longer hours than ever before and our mornings are starting much earlier.
“Our new and improved Nutri-Grain bars contain vital vitamins and minerals, providing the whole family with a snack that will help fuel them throughout the day.”
The revamped Nutri-Grain bars are now available nationwide from major UK retailers, with a suggested retail price of £2.19.
© FoodBev Media Ltd 2018
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