The one-year exclusive partnership, signed by Drum, is Mondel?z International’s first UK dual sponsorship and product placement deal.
The sponsorship will see idents depicting Kenco Millicano – Kenco’s first whole bean instant coffee – feature around the weekly, three-hour live show.
The product placement will showcase Kenco Millicano branded tins in the set’s kitchen, while branded mugs will be among those that hosts Simon Rimmer and Tim Lovejoy will drink from.
“We are delighted to be partnering with Millicano, the perfect accompaniment to Sunday Brunch,” said Rob Ramsey, partnership leader, Channel 4. “The combination of sponsorship and product placement should ensure that Millicano is the coffee of choice for our audience.”
© FoodBev Media Ltd 2024