Packaging design is by London- and Singapore-based Leahy Brand Design. The festive variety has gone in-store at retailers such as Superquinn, Tesco and Supervalu across Ireland.
Keogh’s is the first to launch the ‘Spud Nav’, through which the consumer can trace their bag of crisps back to the field it came from by entering the field name (printed on each bag) into the ‘Spud Nav’ page on the Keogh’s website.
Roast Turkey and Secret Stuffing packs will be sold in 50g and 125g bags. All crisp varieties are free of MSG.
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