Kerry Foods aims to recruit and convert shoppers into the frozen sector using these two iconic brands.
Paxo is a brand leader in stuffing, and the launch of Paxo Stuffing Balls will be the brand’s first foray into the frozen food aisle. Paxo Stuffing Balls aim to make meals easier and quicker, with golden stuffing balls ready in the microwave in just 1½ minutes (or 25 minutes in the oven).
Available in bag format, each containing 12 sage and onion stuffing balls at an RRSP of £1.50 per 300g pack.
Sharwood’s is already the No 1 in Indian & Chinese frozen ready meals, and ethnic ambient cooking sauces and accompaniments. This latest addition to the Sharwood’s portfolio ensures consumers have perfectly cooked rice with the convenience of being microwavable in just three minutes.
The launch consists of a range of six steamed rice bags, each containing two rice steamer pouches. Available in the frozen aisle, the six SKUs are: Egg Fried Rice, Pilau Rice, Golden Vegetable Rice, Vegetable Fried Rice, Biryani Rice and Spicy Chilli Rice.
Complementing Sharwood’s extensive range of Chinese, Indian and Thai ambient sauces, produced by Premier Foods, Sharwood’s steamed rice bags will be available at an RRSP of £1.75 per 380g pack (2x 190g pouches).
“We are delighted that Kerry Foods’ first venture into the frozen veg & accomps category is with two of the nation’s favourite brands,” said Kerry Foods’ sales director, Mark Boyle. “Targeted at today’s busy consumers looking to cook the full meal experience, Paxo and Sharwood’s new frozen veg & accomps will help shoppers create hassle-free homemade meals, while offering quality from brands they can trust.”
Both ranges will be rolled out across retailers from October 2014.
© FoodBev Media Ltd 2019
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