Kerrygold Irish Cream Liqueur contains a blend of natural Irish cream, aged Irish whiskey and chocolate.
“This is an exceptional opportunity for both Imperial Brands and Kerrygold to seize a dominant position and capture significant market share,” said Chester Brandes, CEO of Imperial Brands. “We believe our product’s superior taste and luxurious texture will make us a major player in the category within a very short time.”
“One of the keys to this new product’s exceptional taste profile is cream from Irish, grass-fed cows,” said Fergal McGarry, global director of consumer foods for the Irish Dairy Board. “Imperial Brands has the infrastructure and expertise needed to bring this exceptional product to Irish cream lovers. From our passionate dairy farmers to the homes of our consumers, we hold our brand to a level of quality unrivalled by our competitors. Imperial Brands shares this mission with us, making our partnership a natural fit.”
Kerrygold Irish Cream Liqueur will be available in Illinois and Florida at a suggested retail price of $19.99.
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