Kettle Chips has launched a new range in the UK that is said to reflect typical British meals and pastimes.
The brand’s Tastes of Britain sub-range features three flavours that ‘ooze’ a sense of classic British heritage: Seaside Salt & Malt Vinegar, Sunday Lunch Roast Chicken & Thyme, and Gardeners’ Classic Rosemary & Sea Salt.
Hand-cooked using only the real food ingredients, the three new seasonings aim to evoke memories of trips to the seaside, Sunday gatherings and days in the English countryside.
Developed at Kettle Chips’ Norfolk headquarters by in-house innovation chef, Phil Hovey, the crisps are gluten-free and contain no artificial flavours or colours.
Kizzy Beckett, senior brand manager at Kettle Chips, said: “After this recent period of uncertainty, consumers have been calling out for the comforting nostalgia of traditional food.
“The three new recipes included in our Tastes of Britain sub-range will be sprinkled liberally over our delicious hand cooked chips, offering a tribute to some of Britain’s most loved foods in a way which will offer broad appeal.”
Described as a “very British chip”, the brand launched a truffled cheese and English sparkling wine crisp flavour ahead of Christmas last year.
The new Tastes of Britain sub-range is available now exclusively at Tesco stores nationwide.
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