Kettle Chips unveils three-strong Ridge Cut crisps range in the UK

Campbell Soup Company-owned Kettle Chips has launched a new line of Ridge Cut crisps in the UK, inspired by flavours from around the world.

The range is available in sharing packs in three variants: Chinese spare ribs, barbecue beef brisket and jalapeño Jack.

Kettle said the crisps are made by freshly slicing whole potatoes rather than reforming the potato, which is said to carve out extra surface area for seasoning “for a big taste impact”.

Phil Hovey, Kettle Chips innovation chef, said: “Ridge chips are always associated with big flavours but I wanted to produce a ‘Kettle does it better’ look at BBQ, bringing the real food ingredients and exciting cooking techniques into an area that has always been dominated by a fairly generic sweet, sharp Texas BBQ sauce.

“Barbecue is a cooking technique found the world over and experimenting with new techniques, smokes and woodchips is becoming increasingly popular here in the UK. Whilst each country has a favourite barbecue dish, ultimately, each utilises the same basic process, whether it’s low and slow smokers in the Deep South, fiery braais in South Africa or the precision cooked yakitori of Japan.” 

The introduction marks Kettle Chips’ second new product launch in the UK this year following the release of the Discoveries line in April.

Kettle Chips senior brand manager Kizzy Beckett said: “It’s an incredibly exciting time for the Kettle Chips brand. Our goal is to create real food seasonings which consumers will love and which will continue to attract new shoppers to the brand.

“The overwhelmingly positive response we’ve seen to our advertising and our continuous product innovation make us a must stock – a position we’re really proud of.”