Keurig Green Mountain and Tata Global Beverages have announced ‘a multi-year expansion’ of their partnership for the manufacture and distribution of Eight O’Clock and Tetley-branded K-Cup pods for use in Keurig’s home brewers.
The renewed long-term agreement will allow the companies to continue their relationship in the US and Canada, supplying K-Cup pods for the in-home and away-from-home channels.
Eight O’Clock coffee is best known for its full line of Arabica coffee, while Tetley is originally a British brand of tea.
David Allen, senior vice-president of sales and marketing for Tata Global Beverages in the US, said: “The refreshed agreement speaks to the incredible success that enables millions of Eight O’Clock coffee and Tetley Tea lovers to enjoy a convenient way to make coffee and tea with Keurig. The winning combination of our successful coffee and tea brands, combined with America’s favourite single-cup brewing system has been a huge success and one we are thrilled to expand with Keurig.”
Keurig chief business development and partners officer Mark Wood added: “We are excited to continue to support the Eight O’Clock coffee and Tetley tea brands as part of the Keurig family. By continuing to strengthen our relationships with popular coffee and tea brands and valued partners like Tata Global Beverages, we can continue to provide an unsurpassed range of high-quality beverage choices and taste profiles and benefit all participants in the Keurig system – including our consumers, customers and our extensive family of licensed partners.”
© FoodBev Media Ltd 2020
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