Restaurant brand KFC has announced a series of marketing campaigns around the themes of family, sharing and flavour, as it celebrates 50 years of trading in the UK.
Its new multi-channel campaign “Families” began airing this week, and shows different generations of a foster family enjoying KFC meals at different points in their lives. The new advertisement “shows that, while families come in many shapes and sizes, what brings them together invariably stays the same,” the company said.
It forms part of an integrated campaign from creative agency BBH London that will incorporate broadcast, outdoor and digital elements. The first KFC restaurant in the UK opened in Preston, Lancashire in 1965.
KFC will also launch a social media campaign entitled “50 years of KFC”, which will celebrate “the tastes that KFC is famous for”. Supported by two different television advertisements, it will encourage consumers to submit suggestions for things they would do for their love of KFC for a chance of winning a sharing meal at the restaurant chain every month for the next 50 years.
KFC’s vice president of marketing, David Timm, said: “This is a landmark year for KFC and gives us the opportunity to remind our fans why they love KFC and to also hopefully bring some new fans to the colonel’s great tasting chicken. We are extremely proud of #50yearsofKFC and Families, which show the balance we’re trying to achieve through big, emotional brand campaigns that strike a closer connection with consumers, and celebrating our food, flavour and ingredients.
“2015 will be a busy year for us as we rollout a number of plans across the year to celebrate the anniversary and thank the UK for supporting KFC for 50 years.”
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