KFC has partnered with PepsiCo Foods Canada to create a new flavour of potato chip for the Ruffles brand.
The new Ruffles KFC Original Recipe Chicken-flavoured potato chips are available for a limited time.
The collaboration has seen the companies add the flavour of KFC’s herb and spice mix to Ruffles’ ridged chips.
“KFC’s secret recipe is one of the best kept secrets out there, but we couldn’t turn down the opportunity to make the ultimate ‘Finger Lickin’ Good’ chip with such a powerhouse brand,” said Katherine Bond-Debicki, CMO, KFC Canada.
Lisa Allie, senior marketing director, PepsiCo, added: “Ruffles and KFC have a lot in common – we both have a legacy of innovative products that pack a big, satisfying crunch and mouth-watering taste. Ruffles KFC Original Recipe Chicken chips give Canadians a unique and adventurous flavour and crunch experience.”
The limited-edition potato chips are available from major retailers across Canada.
© FoodBev Media Ltd 2023
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