© Apple
KFC will offers its customers in more than 800 UK locations the facility to purchase food using Apple Pay, as mobile payment continues to gain ground.
Consumers will be able to use the contactless payment technology on their iPhone 6, iPhone 6 Plus or Apple watch when it is rolled out next month. The fast food chain claimed that the move would “make ordering easier for its customers, without compromising their security”.
Apple Pay works by loading credit and debit cards onto the shopper’s mobile device, although the card numbers are not stored on the smartphone or on any of Apple’s servers. Each time the consumer wishes to make a contactless payment, a unique dynamic security code is created to authorise the transaction.
KFC’s rollout follows the announcement in March that Coca-Cola would launch 100,000 vending machines enabled with Apple Pay technology across North America before the end of the year. The innovation “is forever changing the way we pay for things,” Apple CEO Tim Cook said at the time.
KFC chief marketing officer David Timm said: “We are delighted to be one of the lead businesses in the UK to embrace this new form of contactless payment. Apple Pay technology can revolutionise the payment process for our customers, and as a future focused business we are excited to be at the forefront of its inception into this country.”
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