“Across the food and drink industry, we are seeing a rising demand from consumers for smaller, lighter, healthier versions of their favourite foods,” said Janene Warsap, head of innovation at Allied Bakeries. “With this insight front of mind, we have developed our unique Kingsmill Bagel Thins, which are thinner with a less doughy texture, making them lighter to eat, but still high in taste.”
“Interestingly, the US bagel thins market is already well established and currently worth nearly 10% of the total US bagel market in volume terms,” said Martin Garlick, category director at Allied Bakeries. “We believe there is a similar opportunity in the UK that will help retailers drive growth in the bakery category by encouraging incremental sales and attracting new customers to the category.”
Kingsmill Bagel Thins come in standout, eye-catching packaging, in a 6-pack format with an RRP of £1.39. They are available in the bagel section of Tesco.
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