The brand is investing £2.5m in marketing activity to drive awareness of the range and affirm its position in the breakfast market.
The range comprises three products:
Guy Shepherd, category director at Allied Bakeries, said: “The breakfast occasion is growing, with British consumers eating 16.6 billion breakfasts in 2011, equating to £7.3bn. This thriving market presents a huge opportunity, which has been estimated at a potential £18m over the next three years. That’s why we’ve invested in this new range, to broaden our portfolio and affirm our position in the breakfast market.”
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