“Fruit cider continues to grow and now has 13.8% share of the cider market,” said Glen Friel, sales and marketing director at Aston Manor Cider. “Flavoured varieties are proving an opportunity to bring new cider drinkers into the category. Wild Berry is the perfect addition to the Kingstone Press family, as our cider makers have used the classic Kingstone Press cider, made with delicious apples from our orchard in Malvern, and added a blend of berry flavours to create a refreshing fruity taste.”
Earlier this year, Aston Manor Cider announced a design refresh and record investment for Kingstone Press, as the business focuses on making it one of its key brands.
The suggested selling price is £1.50 per 500ml bottle.
© FoodBev Media Ltd 2018