Magic Rock Said the deal will help it meet rising demand for its beers. © Sam Needham.
Kirin’s Lion has continued its acquisition spree with the purchase of UK craft beer maker Magic Rock Brewing Company.
Based in Huddersfield, Magic Rock employs 45 people and now aims to meet rising demand for its portfolio in the UK. The business also exports to more than 25 countries and sees opportunities to further grow outside of the UK with the support of Lion.
Magic Rock said it is close to maxing out the capacity of its current brewery, adding that the deal will allow it to purchase better equipment and produce better beer in larger quantities.
Lion launched its international unit in 2015 to take the company’s Australian and New Zealand craft beers and ciders into new markets and accelerate the growth of its wine business in North America.
The announcement follows Lion’s recent acquisitions of Four Pillars Gin and Teza Iced Teas. Last week, the firm’s US wine business, Distinguished Vineyards & Wine Partners, bought both Markham Vineyards and Textbook Wines. And last July, Lion bought British craft beer brand Fourpure.
Pictured (from left) are Toby Knowles, regional director UK & Europe at Lion Global Markets; Aaron Mooy, Huddersfield Town FC football player; Matt Tapper, managing director of Lion Global Markets; and Richard Burhouse, founder and managing director of Magic Rock.
Magic Rock co-founder and managing director Richard Burhouse, said: “With the support of the beer community, in eight years Magic Rock has become one of the UK’s leading craft brewers, distributing across the UK, as well as internationally. The best way for us to build on this legacy over the long term is to introduce Magic Rock beers to a much wider audience.
“We’re excited to be joining one of the world’s best brewing experts under the shared promise to keep making great beer, on a bigger scale, through their knowledge, expertise and investment.”
Lion global markets managing director Matt Tapper said: “Magic Rock has been one the pioneers in the UK craft beer scene and has built a loyal following due to its relentless pursuit of authenticity and quality. We’re excited to have the opportunity to help Richard and the team build on their success. Lion has a long and proud history in craft beer in Australia and New Zealand and we see some great opportunities to help put Magic Rock into the hands of more beer lovers.”
He added: “Lion is continuing to take a patient, long-term approach to capital investment in international markets to meet the demand for diverse craft beer experiences. The UK continues to be one of the most exciting places in the world to experience craft – and given its cultural similarities to Australia and New Zealand, now is a great time to partner with Magic Rock to invest in building their premium brands and to expand Lion’s presence in that market.”
© FoodBev Media Ltd 2019