Swedish cider maker Kopparberg has added a raspberry flavour to its low-calorie range, Kopparberg Light.
The new variant is available in a sleek 250ml can, which will launch in the UK in time for the spring and summer months. The product, it said, will appeal to consumers ‘who are looking for Kopparberg’s signature fruit cider in a lower calorie option and a more convenient format’.
At 85kcal, Kopparberg’s premium 4% ABV variant will join the previously launched Kopparberg Light summer fruits in Tesco stores from late March, followed by ASDA stores in late May. The range will be available in other stores later this summer.
Kopparberg senior marketing manager Rob Salvesen said: “On occasion, we’ve found that our fans are looking for a lower calorie alternative that can still be enjoyed with friends. This trend has informed the development of our Light range, a convenient lower-calorie option that still packs in the same great-tasting fruit flavours that consumers know and love.”
The recommended retail price will be £1.80 per can.
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