US natural foods brand Kos has launched a range of plant-based proteins and daily nutrient-rich blends in Whole Foods nationwide.
While Kos had distributed its products online, the launch marks the first time its products are available in a major retailer nationwide.
The line-up includes a duo of Organic Plant-Based Proteins in vanilla and chocolate varieties. Both are additive-free and act as an all-in-one protein shake and multivitamin.
Meanwhile, Show Me The Greens Veggie Blend and Love You Berry Much Reds Blend aim to deliver all the vitamins, minerals, enzymes, antioxidants and healing phytonutrients that would be typically found in the produce section.
Since launching in 2018, Kos aims to provide its consumers with the benefits of a whole-food, plant-based diet which supports the individual and the planet. Each product in the brand’s portfolio are USDA-certified organic, non-GMO and sustainably-sourced.
“Our partnership with Whole Foods and amazing distributors including UNFI, KeHE, and C&S comes at an exciting time within the brand’s history. We are prepared to reach new consumers nationally and empower them to live a healthier, plant-based lifestyle,” said Allan Stevens, co-founder and co-CEO of KOS.
Stevens added: “This is just the start for what’s to come for KOS in 2020, and we look forward to bringing even more excitement and innovation within the plant-based category.”
Tony Stahl, co-founder and co-CEO of KOS, said: “We are committed to providing people with the most convenient and best-tasting form of nature-powered nutrition on the market, and are excited at the prospect of reaching new consumers through our distributor partnerships and the incomparable Whole Foods Market.”
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