The new addition will help independent retailers manage cash outlay and enable them to stock a fuller range of McCoy’s in store through the purchase of only one case.
“We appreciate the challenges retailers are facing in this competitive market and continue to invest in initiatives to support the channel,” said Andy Riddle, director sales, KP Snacks. “We hope that the launch of our new composite case will go some way to helping independent retailers’ balance stock levels and breadth of range versus cash outlay.”
The McCoy’s brand is worth £113m and growing 7% MAT year-on-year (AC Nielson 03.08.13).
Source: KP Snacks
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