The goal is to deliver 9m pounds of fresh produce and mealtime staples to families in US food deserts – urban and rural areas where residents have limited access to grocery stores and emergency food assistance.
Now in its third year, the Kraft Foods Mobile Pantry programme has so far delivered 33m pounds of food as part of a three-year, $4.5m partnership with Feeding America. By adding 10 trucks to the fleet this year, they’ll reach even more people, with an additional 9m pounds of food. Over the course of three years, the goal for the entire fleet of 25 trucks will be to deliver 50m meals.
Source: Kraft Foods
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