Roger Zellner, sustainability director for research, development and quality, said: “Having the ‘big picture’ of our total footprint, from farm to fork, validates the focus of our sustainability efforts, particularly advancing sustainable agriculture. Experts say climate change, land and water use may be among the biggest challenges in feeding a world of nine billion people in 2050. As we continue our sustainability journey, we now have more insight into where we can make the greatest difference.”
Dave McLaughlin, VP of agriculture at World Wildlife Fund (WWF), said: “This study shows that in order to make meaningful change and conserve nature’s valuable resources, companies need to work with their suppliers to reduce the impact of producing raw materials. This means forging long term partnerships based on shared objectives, creating a transformational supply chain, a key strategy of WWF’s market transformation initiative.”
The bulk of Kraft Foods’ environmental footprint originates on the farms that grow ingredients for the company’s products. While the company does not own farms, the survey supports the work of its sustainable agriculture efforts on key commodities to improve crop yields, reduce environmental impacts and improve the lives of many of the farm workers and their families, the company said.
Source: Kraft Foods
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