Hubert Weber, president, coffee, Kraft Foods Europe, said: “We’re stepping up our efforts to win in the retail on-demand coffee segment, and this new agreement with Costa is an example of that.”
Tassimo brewers and Costa Cappuccino, Latte and Americano T discs will be available in Costa retail outlets in the southwest of England beginning next month before going on sale across the UK.
Jim Slater, MD, Costa Enterprises, said: “We have been overwhelmed with customers asking for their favourite coffee at home, and with the Costa-Kraft range, we can now deliver exactly that.
“Our aim is to give coffee lovers an unbeatable coffee experience wherever and whenever they want.”
Source: Kraft Foods
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