The Kraft Heinz Company has extended its partnership with market expansion services provider DKSH to Malaysia.
The food giant has appointed DKSH Business Unit Consumer Goods as the full-service distributor for its portfolio of sauces and dry groceries in the country. This includes brands such as Heinz, ABC, HP Sauce, Lea & Perrin’s and Wattie’s.
DKSH already has partnerships with Kraft Heinz in Singapore and Hong Kong, and its relationship with pre-merger Kraft Foods is said to date back to 2001.
This latest appointment is aimed at simplifying Kraft Heinz’s operation in the region, by moving from a multi-distributor model to one service provider across multiple markets.
“We are excited to expand our relationship with a leading company like Kraft Heinz, as this is testament to the strength of our growth platform and will further strengthen our position in the market,” said Terry Seremetis, global head, Business Unit Consumer Goods at DKSH.
“We are fully committed to driving availability and visibility of globally renowned brands like Heinz and regional heroes like ABC.”
Joao Leitao, managing director – SEA, NWA, India and APAC exports at Kraft Heinz, added: “We believe the partnership with DKSH will simplify our operation and open new doors for us.
“Having one partner that provides a full-service solution in multiple markets in the region is a key strategic reason for us to expand our partnership to Malaysia.”
© FoodBev Media Ltd 2021
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