Kraft Heinz has signed an agreement to acquire Brazilian food producer Companhia Hemmer Indústria e Comércio (Hemmer) for an undisclosed sum.
Headquartered in Blumenau, Santa Catarina, Brazil, Hemmer primarily offers condiments and sauces.
The deal will see Kraft Heinz acquire more than 250 “meal-enhancing” offerings and will support the company’s strategy of accelerating its international ‘taste elevation’ product platform and growing its presence in emerging markets.
“This acquisition offers us a valuable opportunity to accelerate our international growth strategy centred around ‘taste elevation’ – our portfolio of high-quality products that enhance the taste of food,” said Kraft Heinz’s international zone president, Rafael Oliveira. “Hemmer is a legendary company in Brazil, growing net sales significantly, and will bring a delicious and diverse portfolio of products to Kraft Heinz.”
Both companies are expected to benefit from the acquisition, as Kraft Heinz is looking to grow its presence in Brazil and build on its expansion in condiments and sauces; while Hemmer will benefit from Kraft Heinz’s distribution network and “go-to-market model”, which includes the growing foodservice channel in the country.
Hemmer’s CEO, Christian Luef, added: “In the last few years, Hemmer has been further strengthening itself as a food company synonymous with flavour, quality and portfolio variety”.
He continued: “We are extremely honoured by this potential acquisition and the entire expansion potential this negotiation offers by continuing our family history in the region”.
The completion of the deal is subject to regulatory approvals by Brazil’s Administrative Council for Economic Defense.
© FoodBev Media Ltd 2021
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