The facility will focus on innovation and new product development for many confectionery brands, including the world’s leading gum brand Trident and the world’s leading candy brand Halls, as well as other brands such as Bassetts, Carambar, The Natural Confectionary Co, Trebor and V6.
The opening event is the culmination of a two-year project, with a total investment of more than $14m in the Center.
Worth $23bn annually, the global gum market has grown by almost a quarter since 2005, and is one of the fastest-growing categories within confectionery. Kraft Foods has a number of gum brands with leading positions in markets across Europe, such as Hollywood in France, Trident in Spain, Greece and Portugal, and Stimorol in Denmark and Switzerland.
“Over recent years, gum has been growing in popularity in Europe as consumers look for new ways to indulge and refresh themselves through great flavours, fresh breath and even for oral care,” said Chuck Davis, Kraft Foods Europe. “The investment in this new R&D Center in Eysins makes good business sense.”
The Center will be home to a team of talented, product and package developers and quality experts who are responsible for ‘breakthrough’ gum and candy innovation, such as the new Fresh & Clean gum product, which is currently launching in markets across Europe.
The Center in Eysins joins 14 other Kraft Foods R&D Centers supporting the company’s global businesses, including beverages, biscuits, cheese, chocolate, coffee and gum & candy.
Source: Kraft Foods
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