Kroger has announced that it will expand its partnership with delivery service Instacart in order to increase its customer delivery range.
Kroger currently provides home delivery services from 872 stores in the US and also offers over 1,000 curbside pick-up locations for consumers.
The expanded agreement will allow Kroger to add a further 500 locations over the course of 2018, according to the brand.
Yael Cosset, Kroger’s chief digital officer said: “As part of Restock Kroger, we are investing in redefining our customers’ grocery shopping experience by bringing online and offline seamlessly together.
“Having grown our digital sales in 2017 by 90%, we continue to accelerate our digital roadmap in 2018 to make shopping with Kroger simpler and more personalized.
“When you look at Kroger’s customer coverage area for seamless shopping, two-thirds of our customers – more than 40 million households – have access to curbside pickup and/or delivery.
“With the expansion of our Instacart partnership, it provides Kroger the opportunity to increase our delivery offerings even further and when you combine it with our successful curbside service, it will help us accelerate our e-commerce reach significantly.”
Nilam Ganenthiran, Instacart’s chief business officer said: “We are thrilled to work with Kroger and share the same vision of bringing same-day grocery delivery to more American households and cities every day.
“When an admired household brand such as Kroger unites with a leading technology platform in Instacart, it is our customers who ultimately win.”
© FoodBev Media Ltd 2018
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