Laird Hamilton, co-founder of Laird Superfood.
Laird Superfood, the US food and drink brand co-founded by big wave surfer Laird Hamilton, has secured $32 million in a funding round.
The investment will support an increase in product development, acquisitions and “significant growth” at its headquarters in Sisters, Oregon.
Founded in 2015, Laird Superfood sells a range of non-dairy creamers, coffee, hydration packs and a coconut sugar sweetener.
The round included investment from WeWork and as part of the deal Arik Benzino, WeWork chief we officer for the US, Canada and Israel, will join the Laird Superfood board of directors.
Laird Superfood and WeWork will launch a partnership to make Laird’s offerings available to WeWork members and employees in select locations in the US.
Paul Hodge, CEO and co-founder of Laird Superfood, said: “We are incredibly grateful to our investors and the community for their continued support. Our expansion will enable us to grow our product offerings, make room for even greater innovation and double down on our presence in the industry.
“This growth will add a great number of jobs in Sisters and the surrounding communities, across a variety of departments, and allow us to continue to stimulate our local economy.”
Laird Hamilton, co-founder of Laird Superfood, said: “I thank WeWork for their investment in Laird Superfood’s expansion and pursuit of our mission to become the leading superfood company in the natural foods space. At Laird Superfood, we think of our clean-ingredient products as fuel.
“With the right fuel, you can accomplish anything, and it’s in this way that our offerings perfectly complement the ambitious and entrepreneurial spirit of the WeWork community.”
Arik Benzino added: “Laird Superfood products give you the fuel you need for a productive life. Their holistic approach to life balance is aligned with our mission and vision here at WeWork. We could not be more excited to support this amazing company’s growth and at the same time make their incredible products available to our WeWork members and employees.”
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