Lambrini Strawberry has been launched in response to increasing demand for sweet fruit flavours from drinkers and non-drinkers of the Lambrini brand. Research suggests that 28% of all adults and 41% of 18-24-year-olds favour sweet alcoholic drinks, a trend mirrored by Lambrini consumers.
Available in 75cl bottles and with a 5% ABV, listings have already been confirmed with Tesco and Asda and Lambrini Strawberry will also be available throughout the wholesale and convenience channels.
RSP is £2.99.
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