The development of the new liquid for Lamb’s Spiced follows the prominent repositioning of Lamb’s Navy through its award-winning True British Character campaign earlier in the year.
Lamb’s Spiced was officially relaunched at this year’s Rumfest event, where Halewood partnered with Rum & Sugar bar, located where Lamb’s was historically stored in barrels at West India Quay, London.
Source: Halewood International
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