The new arrangement, which will begin in January 2014, will see Highland Spring continue as an LTA Official Partner and further its commitment to supporting junior tennis through its sponsorship of the LTA Mini Tennis programme, with on-pack promotions and investment into ‘National Mini Tennis Month’ which takes place in April 2014.
In addition, Highland Spring will continue as the Official Water of the Barclays ATP World Tour Finals through to 2015.
“We’ve long been a supporter of British tennis and we’re delighted to have extended our sponsorship agreement with the LTA,” said Simon Oldham, Highland Spring’s commercial director. “From encouraging youngsters to pick up a racquet for the first time through the Mini Tennis programme, to supporting the elite of the game at the Barclays ATP World Tour Finals, the partnership provides us with an ideal platform to promote our commitment to healthy hydration.”
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