Gaurav Mehta, director, India Foods, PepsiCo India, said: “As market leader, PepsiCo Foods is committed to delivering new taste experiences to our consumers. Lay’s is known for its great-tasting and fun offerings and with this new launch, we are adding delight to the young consumers’ snack basket. We are confident that consumers will fall in love with these new flavours.”
Now available throughout India, Lay’s Chile Limon and French Salt & Cracked Pepper are available in 12.5g, 26g & 57g packs, priced at Rs 5, Rs 10 and Rs 20 respectively.
The launch will be supported by a 360-degree integrated communication, including national TV campaign, print, on-ground sampling and trial generation, and a significant online component that includes social media.
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