The 500ml No Added Sugar RTD still drink has been introduced following the success of the brand’s Coconut ‘n’ Lime Zero carbonate, launched into the multiple channel last year, and to capitalise on the demand and growth of the unique coconut flavour in the stills category, which is growing at +19%. (Nielsen Values Sales, Total Coverage, MAT to 29.03.14.)
Containing coconut water with a fresh lime flavour, a new non-price-marked pack has been created for Welcome Break Services and a range of wholesalers throughout the UK at the end of June, including Spar Blakemore, Hancocks and James Hall, while Parfetts has now listed the existing £1 PMP.
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