Using the free CheckPoints mobile application, Lifeway Foods will have the ability to communicate to shoppers with product features and offers right on their mobile handsets, drawing shoppers to make better decisions in the grocery aisle and earn reward points, the company said.
Lifeway Foods shoppers scan barcodes of products they’re interested in and earn points redeemable for rewards.
Derek Miller, director of digital marketing at Lifeway Foods, said: “CheckPoints is a unique solution that offers value and engages customers while they’re making purchasing decisions.
“Unlike legacy POS marketing solutions, CheckPoints is paperless, environmentally friendly and offers shoppers an interactive experience that works in any store in America. We’ll reach people as they consider making a purchase, which is critical in helping a product like kefir connect with new consumers.”
The CheckPoints mobile application is a free download from the Apple App Store or Android Market, and offers shoppers rewards for visiting stores and discovering products while shopping.
Source: Lifeway Foods
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