Lipton and Lady Antebellum together will bring music, tea and entertaining content to fans in support of new Lipton Tea & Honey iced tea mixes and Lipton 100% Natural ready-to-drink bottled iced tea.
The campaign leverages the scale and reach of the partnership between the Unilever and the Pepsi Lipton Partnership, creating a first-of-its-kind marketing initiative. The 2012 campaign includes national TV, print, radio, digital, exclusive online content, retail integrations and a consumer promotion—doubling the marketing spend from 2011.
Building off the momentum of the 2011 launch of 100% Natural Lipton Iced Tea, Lipton will also launch new product offerings, including a new 64oz family size 100% Natural Lipton Iced Tea and Lipton Tea & Honey, a unique line of iced tea mixes that are sweetened with honey and made from real tea leaves and real fruit flavours.
Source: Lipton
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