Lowlander Botanical Beers has agreed a new distribution partnership with UK-based alcoholic beverage company Westons Cider.
From 1 February 2020, Westons Cider will take on all sales and distribution responsibilities for the Lowlander range of beers in the UK.
Netherlands-based Lowlander was founded in 2016, and its beer portfolio includes a range of drinks such as IPAs, fruit-infused beers and beers which include botanicals.
According to a statement released on behalf of Westons and Lowlander, the distribution deal was pursued as Weston is “looking to work with partners who offer products and brands that have synergies with their own well-established cider business”, as part of its long-term growth strategy.
Helen Thomas, managing director of Westons Cider, said: “We are delighted to partner with Lowlander and bring their premium range of botanically brewed beers to a wider audience in the UK – in Lowlander we see many synergies with our own business – absolute focus on quality, independent and committed to sustainability.”
Frederik Kampman and Andrew Coates, Lowlander country manager UK, added: “We look forward to working closely with Westons Cider to bring our fantastic beers to a wider group of UK consumers and customers.
“Our shared passion for natural ingredients full of flavour makes Westons Cider the perfect partner to help us achieve our ambitious goals in the UK and build upon our existing base of quality listings across bars, restaurants and premium retail such as Eurostar, Harvey Nichols, Bayley & Sage, New World Trading Company and Moxy Hotels.”
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