“Exotic is the fastest growing flavour range, experiencing +10% year-on-year value growth,” said Roxana Parvizi, senior brand manager, “and the melon flavour profile of Lucozade Energy Melonade is a category first. It is great-tasting, so is sure to attract new shoppers into the energy drinks market. In addition, evidence shows that exotic flavours appeal to the younger which are currently driving soft drinks growth as a whole.”
Lucozade Energy Melonade will be available in all channels from 8 August in the following pack sizes: 24x 500ml, 24x 380ml standard and price-marked packs 95p and 1-litre.
Melonade singles will replace Lucozade Energy Blackcurrant, but the 1-litre variant will be incremental to the range.
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