Consumer awareness for vegan and natural red colour has driven the trend through to the food-making decisions by retailers and food manufacturers alike.
Although dairy foods and beverages are the main applications for the powerful vegan/natural trend, the category is expected to grow into bakery, confectionery and cosmetics.
Morris Zelkha, president and CEO of LycoRed, said: “We are pleased to offer a natural, red colour, vegan-friendly and additive-free. This is especially significant given the recent public outcry over the use of cochineal extract, which is derived from beetles.”
Zelkha reports that, with the increased demand and interest in Tomat-O-Red, production levels are ramping up daily, and the company is fielding a flood of inquiries from food and beverage wholesalers and manufacturers.
“We are prepared to assist processors of all sizes, and help them to take advantage of the product’s many attributes and benefits,” Zelkha added.
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Source: LycoRed
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