US-based drinks brand Matchaah has released a range of carbonated matcha teas, which are marketed towards non-tea drinkers.
Matchaah claims the new SoMatchaah line is the first carbonated matcha tea range which combines both matcha tea and fruit flavours.
The brand has created the drinks to appeal to the growing number of US consumers who desire functional and natural beverages, a segment it estimates is worth $26 billion.
SoMatchaah will be available in four flavours: Lime-mint, mango, raspberry and pineapple-coconut.
Each drink is made with a blend of carbonated water, matcha tea and natural fruit flavours, and the drinks contain no artificial flavours or preservatives.
Paul Henson, chief executive officer at Matchaah said: “It’s not hard to see the scale or pace of the opportunity. “Just look at how beverage offerings have changed in convenience stores in the last two years.
“They’re selling $3.00 premium beverages that previously you’d only find in health food stores. Grocery stores are dedicating multiple floor and shelf space locations to flavoured sparkling waters.
“Functional beverages, ‘new age’ beverages, ready to drink teas – all of these categories are exploding – and it’s being driven by consumers who are demanding natural drinks that taste great but which also deliver real health benefits.”
Sold in 12oz cans, the SoMaatcha range will be available from selected US retailers including United Natural Foods from the end of March.
© FoodBev Media Ltd 2020