Mackie’s of Scotland has launched a new ice cream flavour, toffee fudge, due to hit shelves this month.
The ice cream will be available in Scottish Tesco stores, as well as Ocado across England and Wales. Scottish Sainsbury’s stores will also stock the flavour from mid-May.
Kirstin McNutt, development director at Mackie’s, said: “When developing the product, we gathered numerous amounts of data on trends, supplier ideas and market gap analysis, and ended up with a host of different flavour ideas”.
She added: “We narrowed it down to five flavour concepts, and our research found toffee fudge to be by far the most popular.”
Produced on Mackie’s farm in Aberdeenshire, the flavour is created by using fresh milk from its own dairy cows. The toffee swirl is created using a new sauce-making machine which has enabled the family-run business to make even more ingredients on the farm without external sourcing.
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