The Macsween products will now be organised into three ranges, designed around how consumers use them:
“We have spent a lot of time talking to consumers to understand their shopping habits,” said joint MD Jo Macsween. “We have learnt that consumers love the taste and quality of Macsween’s award-winning products, but in this busy world, need quick, interesting and nutritious meal solutions. Therefore, we have worked closely with our consumers to ensure that our ranges are attractive, convenient, versatile and specifically designed around how they’re used in the home.
“Our recipes haven’t changed; the product inside is still the same: handmade with great care, using the best ingredients and our special family recipes.”
The new look Macsween range is available at Tesco, Sainsbury’s, Asda, Morrisons, Booths and Waitrose, as well as butchers’ shops, delis and online.
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