Unilever has expanded its Magnum product line in the US with the release of Magnum ice cream tubs, which feature a Belgian chocolate shell encasing the ice cream.
The Magnum Tubs range is available in four flavours: Milk chocolate vanilla, dark chocolate raspberry, milk chocolate hazelnut, and white chocolate vanilla.
Each flavour comes with a chocolate shell lining the sides of the tub which consumers will break into, creating a mix of chocolate shards and ice cream.
Every tub contains vanilla ice cream and Belgian chocolate, the same ingredients found in a Magnum Ice Cream Bar but contained in a scoopable format.
Bruno Francisco, marketing director of ice cream at Unilever said: “Magnum Tubs offer a new, multisensory way to enjoy Magnum Ice Cream that is unlike anything available in the category today.
“It is truly a revolutionary ice cream experience that our fans are going to love.”
The tubs are available now from select retailers and will go on sale nationwide in February, with a suggested price of$5.49.
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