Liqueur brand Malibu will mark the return of its rum beach house installation at music festivals in the US, featuring exclusive performances from music artists Matt and Kim, St. Lucia and Jana Kramer, as well as appearances by dynamic social influencers and engaging digital partnerships.
Debuting this summer, Malibu’s new global campaign, Because Summer, embodies the concept that anything is possible in the summertime and encourages consumers to be spontaneous, carefree and flow with the summer fun.
The rum and coconut brand’s new television commercial debuted nationwide last month, showing viewers how to lean into those Because Summer moments that prioritise fun and offer a little bit of the unexpected.
“In true Malibu spirit, we are offering our consumers even more engaging summer experiences this season and partnering with top talent and influencer partners who embody the essence of the brand,” said Brian Mequet, vice-president, rum and liqueurs for brand owner Pernod Ricard USA.
“The pop-up beach houses continue to provide Malibu great opportunities to engage with our fans in unique and once-in-a-lifetime ways. As one of the most iconic brands of summer, Malibu is committed to bringing Because Summer moments to life for our fans like only we can.”
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