At 70 calories per serving, the light amber Malibu Island Spiced is the industry’s first low-calorie spiced rum and marks the first major spirits brand to use Truvia natural sweetener.
“We are coming off of some hot successes with Malibu Red and Malibu Black, and it’s clear that the cocktail community is really embracing this era of innovation within the rum category,” said Lisa McCann, brand director, Malibu. “Malibu Island Spiced takes what many thought wasn’t possible for a liquor brand: more flavour, with less calories. We are really excited to debut such a delicious, guilt-free beverage.”
Hitting bars, restaurants and retailers later this month, Malibu Island Spiced is 30% alc/vol (60 proof) and retails at a suggested price of $16.99 for 750ml.
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