Chris Neugent, Mom Brands chairman and CEO, said: “Our new corporate identity is a better fit for the wide range of products that we now offer. We approach our business differently than our competitors, and that is what makes us so successful. We’re committed to producing high quality cereal, making our retail customers profitable, and saving families money.”
Mom Brands produces 10 brands of cereal, including five all-natural ready-to-eat brands and a line of Better Oats instant oatmeal, including its core Malt-O-Meal brand ready-to-eat cereal line.
The corporate rebranding is part of the company’s growth strategy and the new name will serve as an overarching name and identity to house all of its brands. While the corporate name is changing, all individual brands and product names will remain the same.
Source: Mom Brands
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