The launch includes a new listing in 520 Tesco stores and increased distribution in Sainsbury’s, with more listings to follow.
Manflu ‘Lozzers’, described as ‘the first lozenge within a lozenge’, has lemon-lime and honey on the outside and a black menthol power lozenge in the middle. The individually wrapped lozenges come packaged in a Manflu tub.
To support the new product launch, Jonathan Evans, MD at Manflu Ltd, approached Ogilvy Healthworld Idea Shop (a temporary pop-up shop manned by experts from Ogilvy Healthworld, offering brainstorming sessions to small businesses, entrepreneurs or charities in the health sector) to help take the Manflu brand’s image to the next level.
“We saw a unique and refreshing brand targeting men and women, with a novel two-pronged approach,” said David Davenport-Firth, global brand strategy director, Ogilvy Healthworld London. “This approach gives Manflu the potential to be a big and very different player, and we were eager to input with our insight and design enhancement.”
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